Mobile Progress

"Google Mobile applications have seen a spike this summer, with a 35% increase from May to June. The increase has lasted throughout the summer, completely reversing typical trends for web activity, including Google searches.

These trends indicate that users have become more comfortable with using Google’s mobile applications, and also that phone technology and browsing capabilities are improving. There’s also a noted correlation between the increased use of Google mobile applications and the launching of the iPhone, for which Google maps has a featured spot on the hand held device."

Thoughts: If Google can break into mobile apps, when is the mobile device coming?



Source

hk

I Almost Signed up.

Recently the New York Times wrote an article on a pretty cool outdoors retailer called Moosejaw (think REI meets American Eagle) and their approach to mobile. Anyways, I'm usually not a huge fan of mobile marketing - I feel like my phone is the last place where advertisers can't interrupt me and I've been sort of militant about keeping it that way. Not to mention, many of those experimenting are annoying about it. However, Moosejaw seems to have figured out a way to make it a lot less painful. Instead of pushing ads at users, they can opt to receive funny questions that invite them to respond (or vote). In return Moosejaw gives them rewards points to be used on their site. I almost signed up. Almost.


Here are some other clever mobile executions for those interested (or those of you who are like me and still need some more convincing).

The Future of Mobile

Another great post from our buddies over at PSFK. This video is very exciting. We've heard a lot of rumors as to how mobile will change our lives but this makes it ever so real by demonstrating just how.

One thing missing though -- all of the lovely advertisers interrupting these helpful experiences with their messaging.

I guess we can dream, eh?