Thursday, December 20, 2007

iTunes U

I'm probably way behind on this one but I just stumbled across a great feature on itunes called itunes U. At no cost, users can download podcasts of courses from a variety of universities and colleges around the country.

Learn more here:

Wednesday, December 5, 2007

Your Average Teenager

Interesting blog post from threebillion on marketers' perception of teenagers and their obsession with connecting with the cool kids. We spend a lot of time talking about how to reach the influencers within this segment when in reality, the majority of kids are just plain average.

"When you look at the facts, your average teenager goes to school, does their homework, spends more time with their parents than their friends, saves money, listens to pop music, doesn’t drink (that much), doesn’t take drugs and wears a limited supply of high street fashion…"

I think this post is interesting and yes, thought-provoking, but while most teenagers may be average, they've always aspired to be a cool kid. Is 20% dedication to the cool crowd enough to connect with teenage majority's deepest desires?