In a trend-tracking tangent I found myself flipping through Time's list of 100 People Who Shape Our World. It turns out Queen Elizabeth II has never given an interview and has "resisted the temptation to seek acceptance through reinvention."
Communication today has evolved and people have come to expect opportunities for dialogue with brands. What happens to those who still hang on to the previous model of one way communication? After all, opening up the conversation could lead to loss of control and potential criticism.
Where is the fine line between evolving with the people you serve and protecting your brand integrity?
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