Wednesday, May 23, 2007

The down side of efficiency



The quest for efficiency: when is it economically smart and when is it killing your workers and creative thought?

Even Toyota is suffering in spite of itself. Will Toyota's efficiency kill Toyota?

Above chart: The X axis is years, Y axis is recalls in units of 10,000. Toyota has 1,880,000 recalls in 2005. The chart compares Toyota with the recalls from the other two major Japanese automobile manufacturers.

Could this also be said about ad agencies? Selling creativity: does this inherently kill the purity of the idea? Does the efficiency factor drive us to produce under par work?

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