Friday, June 15, 2007

Mass to Niche


Avatar experiences are moving niche: Virtual Lower East Side (VLES).

"The main focus of VLES is very much geared towards the indie music scene. Artists are encouraged to register band profiles and leverage their avatars and virtual existence to connect with fans and promote their events (concerts, etc) using the VLES replica of the city."

"What you are witnessing is a ridiculously-realistic virtual version of New York City’s Lower East Side, a.k.a. the place where every angst-ridden, music-loving teenager (that means you, or maybe you a few years ago) dreams of running away to. This teensy neighborhood is so brimming over with cool bands, fun hangouts and bars, and pretty people."

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