Wednesday, June 6, 2007

I'll take my fruit with a story on the side


Dole has found an interesting way to add some personality to your produce purchases. Through their new organic program you can use a three digit code on the label to learn all about its origin.

We continue to see more and more brands offering unique experiences with their products and services - something consumers appreciate and will soon come to expect.

p.s.
I'm starting to think Pineapple is totally underrated as a fruit. It's good stuff. It's the berries who get all of the attention. Lame.

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