Insightful Insights:
1. Micro: Bite-sized entertainment, information, conversations. Consumer power to select length of engagement based on lifestyle. Think Wii microgames vs. Final Fantasy.
2. Consistent, continual change: Instead of viewing advertising and planning as being in transition period (moving from one static point to the next), we are really in a constant state of flux and will continue to move faster and change more quickly as time progresses.
3. Return to Gestalt: Embrace iterative, fluid, collaborative processes. Silos are irrelevant when the essence/elasticity of the idea is the end goal.
Semi/Non-Insightful Insights
1. Google=2007, Yahoo=2004: In case you didn't know yet, the 30 sec spot doesn't work online...
2. Contacts are out. 2007 is the year of glasses (a MC insight)
3. Sustainability and social consciousness are being talked about... but we are not yet acting on what we are all talking about (this conference is producing massive amounts of garbage, plastic bottles to recycle, printing out information that should be emailed out...)
More to come when we return to Mpls! -hk
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